A hypodermic needle (from greek ὑπο- (under-), and δέρμα (skin)), one of a category of medical tools which enter the skin, called sharps, is a very thin, hollow tube with a sharp tip that contains a small opening at the pointed end.
Hypodermic syringe model views the audience as passive, unthinking recipients of media texts who are unable to prevent media messages from being injected into audiences’ minds the model is used by marxists to explain the ideological power of media owners. The hypodermic syringe model (hsm) is an early theory model, which believes that there is a direct correlation between the violence and anti-social behaviour portrayed in different media types (eg television, computer games and films.
The theory is known by other names as well: magic bullet theory, transmission-belt model and hypodermic-syringe model unlike most other theories of communication, however, hypodermic needle theory was not based on empirical research. The hypodermic syringe model is a theory of media effect on audience the term is used to describe interaction between the media and public belief, offering the concept of people becoming affected by the information 'injected' into them through their information medium. Free essay: mass media (q) assess the usefulness of the hypodermic syringe model of the mass media the hypodermic syringe model (hsm) is an early theory.
This is an extremely biased and misleading powerpoint you have totally oversimplified the bobo doll experiment and make no mention of how massively controversial and contested this experiment was, especially the fact the children were humiliated by being told they could not play with expensive toys before being put in with the bobo doll and therefore acted in the way they did to receive reward. The hypodermic syringe theory - passive audience approach just like a syringe, the media injects us with a message just like a drug, the message has an immediate effect to all audience members.
Hypodermic syringe model 1 hypodermic syringe model hannah, loran & jacob 2 definition the hypodermic needle theory implies that the mass media has a direct, immediate and powerful effect on its audiences the mass media in the 1940’s and 1950’s was perceived as a powerful influence on behaviour change several factors contributed to this strong effects theory of communication.